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Title: Competitive intelligence process and strategic performance of banking sector in Pakistan

Authors: Nadia Hanif; Noman Arshed; Hasan Farid

Addresses: University of International Business and Economics, Beijing, China ' Department of Economics, University of Management and Technology, Lahore, Pakistan ' University of International Business and Economics, Beijing, China

Abstract: Resource-based view (RBV) and knowledge-based view (KBV) of the firm are the key viewpoints of strategic planning for accomplishment of superior strategic benefits and sustainable competitive advantage via creating valuable competencies. Competitive intelligence (CI) process is a mechanism to achieve superior long-term strategic performance leading to sustainable competitive advantage under the umbrella of RBV and KBV. This study surveyed 200 banking officials from Lahore, Pakistan using the questionnaire which was pre-tested for validity both face and content. The instruments used in the questionnaire successfully converged to desired latent variables entitled as strategic performance, planning and focus, information gathering, analysis, communication, cultural awareness and process structure. The results showed that all the components of CI process significantly affect the strategic performance of the banks. Top management may consider the implementation of formal CI unit as this study concluded a positive significant impact of CI process on strategic performance of banks. In addition, banks top management can organise CI awareness programs which can improve participation of employees at all phases of CI process.

Keywords: competitive intelligence process; culture and awareness; process and structure; strategic benefits; simultaneous equation model; SEM; Pakistan.

DOI: 10.1504/IJBIS.2020.10025102

International Journal of Business Information Systems, 2022 Vol.39 No.1, pp.52 - 75

Received: 04 Apr 2019
Accepted: 06 Jul 2019

Published online: 18 Jan 2022 *

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