Title: Local-global design: entrepreneurial ecosystem approach for digital gaming industry

Authors: Zimu Xu; Arun Sukumar; Vahid Jafari-Sadeghi; Fujia Li; Richard Tomlins

Addresses: Cranfield University, Cranfield, UK ' International Centre for Transformational Entrepreneurship, Coventry University, Sir William Lyons Building, Far Gosford Street, Coventry, CV1-5DL, UK ' School of Strategy and Leadership, Faculty of Business and Law, Coventry University, William Morris Building, Gosford Street, Coventry, CV1-5DL, UK ' International Centre for Transformational Entrepreneurship, Coventry University, Sir William Lyons Building, Far Gosford Street, Coventry, CV1-5DL, UK ' International Centre for Transformational Entrepreneurship, Coventry University, Sir William Lyons Building, Far Gosford Street, Coventry, CV1-5DL, UK

Abstract: The notion of the entrepreneurial ecosystem has gained considerable traction in recent years. Ecosystem approach is considered as a useful mechanism in supporting entrepreneurial activities, regional economic development and addressing sustainable development goals. This paper explores the entrepreneurial ecosystem concept and its applicability in the context of the gaming industry. By looking at Brazilian gaming industry, this paper explores the variations in entrepreneurial ecosystems that are favourable for technology-dependent industries such as gaming, especially in developing economies. The paper follows a qualitative approach using document analysis and attempts to develop a local-global (LOGO) framework that examines current evidence in the digital gaming ecosystem. Findings of this research suggest that, depending on the ecosystem maturity, components of an ecosystem play either a dominant global role or a weaker local role in supporting entrepreneurial initiatives. When serving a global market, ecosystems change and mature, so do the roles played by their components. The proposed conceptual framework re-visits the entrepreneurial ecosystem approach and its role in the development of the gaming industry. The paper contributes by extending the current theory pertaining to ecosystem approaches and suggests practical routes for ecosystem components to work effectively in scaling from a local to a global market.

Keywords: entrepreneurial ecosystem; digital gaming; business growth; Brazilian gaming industry.

DOI: 10.1504/IJTTC.2021.120204

International Journal of Technology Transfer and Commercialisation, 2021 Vol.18 No.4, pp.418 - 438

Received: 21 Oct 2020
Accepted: 21 Oct 2020

Published online: 11 Jan 2022 *

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