Title: Digital entrepreneurship intentions: evidence from Kosovo

Authors: Veland Ramadani; Fitore Jashari; Shqipe Gërguri-Rashiti; Ramo Palalić

Addresses: Faculty of Business and Economics, South East European University, Tetovo, North Macedonia ' Faculty of Economics, University of Prishtina 'Hasan Prishtina', Prishtina, Kosovo ' College of Business Administration, American University of the Middle East, Kuwait City, Kuwait ' Faculty of Business and Administration, International University of Sarajevo, Sarajevo, Bosnia & Herzegovina

Abstract: The current trend of new technologies allows us to witness and experience unprecedented growth in digital entrepreneurship. The current state of the art suggests that digital entrepreneurship can be predicted by digital entrepreneurial intentions, in turn driven by attitudes, and understanding the factors impacting decision-making can therefore be very valuable. While most research has been conducted in post-industrial countries, emerging countries have been neglected. Formerly Ottoman and later a laggard constituent of Yugoslavia, Kosovo is now a nation of high-growth and rapid modernisation, and yet little research has focused on such countries. This paper contributes to this gap in term of knowledge, particularly understanding the factors that impact digital intentions and attitudes, as predictors of digital entrepreneurial activity. Findings reveal that, digital entrepreneurship education and interaction with role models positively impact attitudes toward digital entrepreneurship. Implications are discussed with recommendations.

Keywords: digital entrepreneurship; entrepreneurial intentions; attitudes; education; Kosovo.

DOI: 10.1504/IJTTC.2021.120203

International Journal of Technology Transfer and Commercialisation, 2021 Vol.18 No.4, pp.399 - 417

Received: 18 Sep 2020
Accepted: 28 Sep 2020

Published online: 11 Jan 2022 *

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