Title: Consuming team sports: individual versus collective flow experiences and well-being

Authors: Kirstin Hallmann; Konrad Reuß; Kathrin Sander; Laura Bogner

Addresses: Institute of Sport Economics and Sport Management, German Sport University Cologne, Am Sportpark Muengersdorf 6, Cologne 50933, Germany ' Institute of Sport Economics and Sport Management, German Sport University Cologne, Am Sportpark Muengersdorf 6, Cologne 50933, Germany ' Institute of Sport Economics and Sport Management, German Sport University Cologne, Am Sportpark Muengersdorf 6, Cologne 50933, Germany ' Institute of Sport Economics and Sport Management, German Sport University Cologne, Am Sportpark Muengersdorf 6, Cologne 50933, Germany

Abstract: This research investigated the connection between the individual and collective flow and their influence on well-being during team sports consumption. To facilitate a holistic understanding of well-being, hedonia and eudaimonia were included. Semi-structured interviews with basketball and football players (N = 20) were conducted. Content analysis, theory-and empirics-driven, was employed to identify themes and uncover relationships. The results showed a connection between individual and collective flow, indicating an interplay between these two types of flow. Moreover, a relationship between flow and well-being was identified. The results also showed that collective flow often involved individual flow, leading to hedonia and eudaimonia. Hence, the collective flow experience led to even greater well-being of basketball and football players. This paper highlights the positive effects resulting from team sports consumption on well-being.

Keywords: hedonic consumption; basketball; football; hedonia; eudaimonia.

DOI: 10.1504/IJSMM.2021.10043933

International Journal of Sport Management and Marketing, 2021 Vol.21 No.5/6, pp.295 - 312

Received: 21 Dec 2020
Accepted: 14 Jul 2021

Published online: 03 Jan 2022 *

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