Title: Practical strategy for maintaining organisational performance in the hospitality industry of Thailand

Authors: Vissanu Zumitzavan

Addresses: Department of Fiscal Management, College of Local Administration, Khon Kaen University, 123 Mittraphap Rd, Khon Kaen 40002, Thailand

Abstract: This research investigates the linkages between top-management's learning preferences, organisational strategy and the organisational performance of the room-service and hospitality industry in a Thai 'Smart City' in Northeast Thailand. Quantitative research employing a survey questionnaire was used with 501 managers as participants. The findings suggest that the most supportive learning preferences for managers in the hospitality industry are, in rank order, activist, pragmatist, reflector and theorist, whilst organisational strategy factors, composed of cost leadership, product/service differentiation and niche market, were verified as mediators. Implications exist for how managers in the hospitality industry can improve organisational performance through developing the appropriate learning preferences and applying a supportive organisational strategy. This research is original in terms of the data collected and extends the findings to practise in related types of organisations. This is the first study to establish an association between learning preferences, organisational strategy and organisational performance in the hospitality industry of Thailand.

Keywords: learning preference; organisational development; organisational strategy; organisational performance.

DOI: 10.1504/IJMP.2022.119923

International Journal of Management Practice, 2022 Vol.15 No.1, pp.108 - 130

Accepted: 17 Jan 2021
Published online: 24 Dec 2021 *

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