Title: A study of Indian social entrepreneurs through J. Campbell's monomyth lens

Authors: Bhabani Shankar Padhy; R. Kumar Bhaskar

Addresses: Department of Management and Commerce, Sri Sathya Sai Institute of Higher Learning, Puttaparthi, Andhra Pradesh 515134, India ' Department of Management and Commerce, Sri Sathya Sai Institute of Higher Learning, Puttaparthi, Andhra Pradesh 515134, India

Abstract: The concept of social entrepreneurship has gained noticeable prominence in academia over the past two decades. Considering the emergent imperative to construct and analyse narratives of social entrepreneurial experiences through novel qualitative methods, this study attempts to integrate Joseph Campbell's monomyth as a narrative device to explore the lived experiences of selected social entrepreneurs in India. The authors examine the journey of 40 social entrepreneurs, the diverse challenges they have faced and the events and decisions that shaped their journey. The study also maps the structural emergence of a successful social entrepreneur as the 'hero', who strives to address specific social needs through a sustainable market-based approach.

Keywords: social entrepreneurship; social enterprise; monomyth.

DOI: 10.1504/IJICBM.2021.119858

International Journal of Indian Culture and Business Management, 2021 Vol.24 No.4, pp.523 - 543

Received: 20 Oct 2020
Accepted: 03 Jan 2021
Published online: 22 Dec 2021 *

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