Title: Key factors influencing Generation Y employee retention: mediating role of job satisfaction

Authors: Md Mahamudul Hassan; Manimekalai Jambulingam; Elangkovan A.L. Narayan

Addresses: Business School, Taylor's University, Malaysia ' Business School, Taylor's University, Malaysia ' Business School, Taylor's University, Malaysia

Abstract: The purpose of this empirical analysis was to investigate the impacts of potential retention factors in a non-western context at the private sectors against the incur losses due to frequent turnover of Generation Y employees. To assess the effects of key retention factors, CB-SEM was used by employing a questionnaire-based survey. Responses were collected from 500 Generation Y employees from Bangladeshi private sectors. The outcome of the study revealed that servant leadership, management initiatives, soft-HRM, and work-life balance have a significant positive relationship with retention of Generation Y employees. Job satisfaction also positively mediated the relationship between these retention factors and Generation Y employees' retention. Certainly, the present study enriched the paucity of Generation Y employee retention related literature in the study context. Result revealed that all the stakeholders of private sectors need to give emphasis on recommended retention friendly strategy against the losses caused by the Generation Y employees' frequent turnover.

Keywords: millennial; Generation Y; retention factors; private sectors; human resource management; servant leadership; management initiatives; soft-HRM; work-life balance and turnover.

DOI: 10.1504/IJBIR.2021.119592

International Journal of Business Innovation and Research, 2021 Vol.26 No.3, pp.296 - 327

Received: 16 Sep 2019
Accepted: 08 Nov 2019
Published online: 09 Dec 2021 *

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