Title: Modelling consumers' payment behaviour towards contactless cards

Authors: Vaggelis Saprikis; Maro Vlachopoulou; Angelos Markos

Addresses: Department of Management Science and Technology, University of Western Macedonia, Greece ' Department of Applied Sciences, University of Macedonia, Greece ' Department of Primary Education, Democritus University of Thrace, Greece

Abstract: Mobile payment technologies have led the development of an open and collaborative payment ecosystem, where financial institutions and merchants have provided innovative solutions to conduct business with consumers. One of these new evolving payment alternatives is contactless card that incorporates near field communication technology, enabling consumers to make everyday purchases quickly and safely especially for low-value transactions. Based on the technology acceptance model, innovation diffusion theory, and the relevant literature, nine variables - perceived usefulness, perceived ease of use, trust, convenience, social influence, compatibility, anxiety, security and innovativeness - are proposed to help predict consumers' behavioural intention to pay by a contactless card. The results and implications of our study contribute to an expanded understanding of the factors that influence consumers' behaviour towards their use and provide valuable information to all involved parties - individuals, merchants and financial institutions - about how consumers perceive this technology.

Keywords: contactless cards; behavioural intention; contactless payments; near field communication technology; near field communication; NFC; technology acceptance model; TAM.

DOI: 10.1504/IJBIS.2020.10024170

International Journal of Business Information Systems, 2021 Vol.38 No.3, pp.393 - 417

Received: 18 Dec 2018
Accepted: 08 Jun 2019

Published online: 03 Dec 2021 *

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