Title: Structural equation modelling and numerical simulation on the entire process of e-commerce model

Authors: Xiaoxi Fu; Xuecheng Sun; Wentao Li; Mark Roger

Addresses: Economics and Business Management School, Tianjin Sino-German University of Applied Sciences, No. 2 Yashen Road, Haihe Education Park, Tianjin, China ' Economics and Business Management School, Tianjin Sino-German University of Applied Sciences, No. 2 Yashen Road, Haihe Education Park, Tianjin, China ' Economics and Business Management School, Tianjin Sino-German University of Applied Sciences, No. 2 Yashen Road, Haihe Education Park, Tianjin, China ' Business Intelligence Research Center, Department of Information Management, National Taipei University of Business, Taipei City, China

Abstract: Nowadays, most enterprises introduce e-commerce to enhance efficiency, broaden the market and restructure their organisation. Therefore, many scholars have taken notice on how to introduce and implement e-commerce model in traditional enterprises successfully. This study tried to explore the complex relationship between original enterprise operation and e-commerce model using numerical simulation. Through the simulation of the entire process of e-commerce mode introduction and implementation, we found that traditional operation could promote the implementation of e-commerce at initial phase. With the implementation of the e-commerce model, the original operational base will become an obstacle. To cope with this, companies need to break the inherent boundaries and industry concepts and simplify the organisational structure to promote the full utility of e-commerce model.

Keywords: enterprise operation; e-commerce model; numerical simulation; structural equation modelling; SEM.

DOI: 10.1504/IJICA.2021.119324

International Journal of Innovative Computing and Applications, 2021 Vol.12 No.5/6, pp.288 - 295

Received: 29 Apr 2020
Accepted: 28 Jul 2020
Published online: 01 Dec 2021 *

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