Title: Attitudinal factors impacting local visitor perspectives on the sustainability of Borobudur Temple tourism

Authors: Wisnu Untoro; Hunik Sri Runing Sawitri; Risgiyanti; Sinto Sunaryo; Yuhanis Abdul Aziz

Addresses: Faculty of Economics and Business, Universitas Sebelas Maret, Jl. Ir Sutami No. 36 A, Surakarta, 57126, Indonesia ' Faculty of Economics and Business, Universitas Sebelas Maret, Jl. Ir Sutami No. 36 A, Surakarta, 57126, Indonesia ' Faculty of Economics and Business, Universitas Sebelas Maret, Jl. Ir Sutami No. 36 A, Surakarta, 57126, Indonesia ' Faculty of Economics and Business, Universitas Sebelas Maret, Jl. Ir Sutami No. 36 A, Surakarta, 57126, Indonesia ' Faculty of Economics and Management, Universiti Putra Malaysia, 43400 Serdang, Selangor, Malaysia

Abstract: The development of tourism at Borobudur Temple has caused substantial environmental, economic, social, and cultural impacts. Therefore, it is crucial to establish a path toward a sustainable way to conduct tourism of this site. Previous studies have focused on local communities as a key player in the sustainable tourism development process. This study seeks to address the local visitors' perspective and assess their support for sustainable tourism development. Research data were collected from previous local visitors to Borobudur Temple. Of the 340 respondents to the online survey questionnaire, 267 met the criteria. We tested our hypothesis using PLS-SEM analysis and found that attitudes toward economic, social, and environment significantly affected support for sustainable tourism development. This study provides new insight into visitors' support of sustainable development and the factors affecting the variable.

Keywords: sustainable tourism; environmental attitude; economic attitude; social attitude; world heritage site.

DOI: 10.1504/IJTP.2021.119102

International Journal of Tourism Policy, 2021 Vol.11 No.4, pp.355 - 370

Received: 20 Oct 2020
Accepted: 06 May 2021

Published online: 13 Nov 2021 *

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