Title: Anantshayi technique of meditation: an empirical evidence of strategic decision making by entrepreneurs and business managers

Authors: Aparna Singh

Addresses: Institute of Management Studies (IM), Banaras Hindu University (BHU), Varanasi, India

Abstract: Millions of people are practicing various forms of yoga and meditation and quite similar exercise regimes worldwide. Previous studies show that yoga and meditation are helpful not only in enriching the quality of personal lives but also of the professional lives of masses, by entailing a range of physiological and psychological benefits. Still, there is a definitive gap in the availability and applicability of some ultra-modern meditation techniques that can help working professionals in the material discharge of their duties. A certain mind-relaxation and body-control technique is needed that can help the new-age entrepreneurs and business managers in their strategic decision-making process at work. Hence, the researcher formulated and tested a novel yet pragmatic intervention of the 'Anantshayi technique of meditation' (ATM), grounded in the yoga philosophy from Shrimad Bhagawatam, which can ultimately facilitate the strategic decision making (SDM) process of modern-day entrepreneurs and professionals, who work in strategic profiles.

Keywords: strategic management; entrepreneurs; business managers; yoga; meditation; strategic decision making; SDM; Lord Vishnu; Anantshayi yoga.

DOI: 10.1504/IJICBM.2021.118897

International Journal of Indian Culture and Business Management, 2021 Vol.24 No.2, pp.189 - 213

Received: 19 Dec 2019
Accepted: 21 Aug 2020

Published online: 08 Nov 2021 *

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