Title: Spread of COVID-19 and citizens' behaviour: a comparison of importance-compliance analyses among Bangladeshis and Malaysians

Authors: Md. Mahbubar Rahman; Rafikul Islam; Md. Shahed Mahmud

Addresses: Department of Marketing, University of Rajshahi, Rajshahi, Bangladesh ' Department of Business Administration, International Islamic University Malaysia, Gombak, Selangor, Malaysia ' Department of Management, Mawlana Bhashani Science and Technology University, Santosh, Tangail, Bangladesh

Abstract: The majority of the countries in the world are grappling with the onslaught of COVID-19 by engaging in various measures to safeguard the lives of citizens of their country. Against this backdrop, the present research aims at identifying the attributes that governments need to pay increased attention. The perception data was collected from citizens of two countries i.e., Bangladeshis (n = 102) and Malaysians (n = 97). The Importance Compliance Analysis (ICA) was applied on 29 attributes for the two countries' citizens and a comparison was made on the findings. Apart from ICA, Paired as well as Independent Sample t-tests were performed on the data collected. According to the findings (which are applicable for both countries), the respective government should take measures so that their citizens strictly adhere to the recommended attributes. The study findings may also help other countries as well in limiting the spread of COVID-19.

Keywords: COVID-19; importance-compliance analysis; Bangladesh; Malaysia.

DOI: 10.1504/IJBHR.2021.10039530

International Journal of Behavioural and Healthcare Research, 2021 Vol.7 No.4, pp.264 - 288

Received: 11 Nov 2020
Accepted: 19 May 2021

Published online: 06 Nov 2021 *

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