Title: Reliance: a success story in international refinery sector
Authors: Sarika R. Lohana
Addresses: State Bank Institute of Innovation and Technology, Hyderabad, India
Abstract: This case study highlights the success story of Reliance Industries Ltd.; how Legendary Dhirubhai Ambani had managed to transform his dreams into practices through his insistence and hard work. He incorporated Reliance Industries Ltd. with Mynylon Ltd. on 8th May 1973. It manufactures synthetic blended yarns and fabrics, polyester filament yarn, polyester glass shells and colour TV picture tubes. In the span of 25 years, Reliance expands its operations and exports its products to more than 100 countries. In the year 2016 Reliance entered into Global Top 10 club through a ranking of 8th in the 2016 Platts Top 250 Global Energy Company Rankings. The success story of Reliance Industries Ltd. in the refinery sector serves as a source for imitation for those who are into this business and planning to expand their operations internationally as it has illustrated real-world practices to meet international challenges.
Keywords: five force business analysis; strategic management; international business management; family business management.
International Journal of Business and Globalisation, 2021 Vol.29 No.3, pp.314 - 328
Accepted: 08 Jul 2019
Published online: 03 Nov 2021 *