Title: The extent of use of social media networks by the female entrepreneurs in Jordan: empirical study

Authors: Rand H. Al-Dmour; Hadeel Abuhammad

Addresses: School of Business, The University of Jordan, Amman, Jordan ' King Talal School of Business Technology, Princess Sumaya University for Technology, Amman, Jordan

Abstract: This study aims to determine the extent to which female entrepreneurs in Jordan use social media networking platforms to grow their businesses, and the extent to which social media drives success. The data was gathered from 112 female Jordanian entrepreneurs, who filled in self-administered questionnaires. The results showed that 74% of respondents used social media network platforms, and that there is a relationship between the entrepreneurs' education levels and their use of social media. In addition, the results suggested that 47% of the variation in the entrepreneurs' levels of success could be linked to their use of social media networks. Finally, the study found that e-mail; WhatsApp and Facebook were most closely related to success, when examining Jordanian female entrepreneurs' businesses.

Keywords: female entrepreneurs; social media networks; Jordan.

DOI: 10.1504/IJBG.2021.10042280

International Journal of Business and Globalisation, 2021 Vol.29 No.3, pp.406 - 427

Received: 01 Apr 2019
Accepted: 24 May 2019

Published online: 03 Nov 2021 *

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