Title: Co-creation framework in cluster industry with limited resources

Authors: Dina Dellyana; Bayuningrat Hardjakaprabon

Addresses: School of Business and Management, Bandung Institute of Technology, 10 Ganesha St., Bandung 40132, Indonesia ' School of Business and Management, Bandung Institute of Technology, 10 Ganesha St., Bandung 40132, Indonesia

Abstract: An industrial cluster is beneficial in developing a regional economy, and since the need for co-creation among cluster members is notable, a suitable co-creation framework is thus required to increase the performance of clusters. This conceptual paper analyses a milk industry cluster with limited resources in Cipageran, West Java that manages co-creation practices. Its main objective is to construct a co-creation framework that can be adopted by other industry clusters with limited resources. The research is a case study research that utilises interviews and focus group discussion as primary sources of data. Important findings from the research include problems map from stakeholders in the cluster and two forms of co-creation framework: 1) internal: between cluster members; 2) external: between cluster members and consumers. Those findings generate a co-creation framework with the involvement of cooperative as organiser of the framework that is ideal for industry cluster with limited resources.

Keywords: co-creation; co-creation framework; dairy industry; industry cluster.

DOI: 10.1504/IJBG.2021.10041907

International Journal of Business and Globalisation, 2021 Vol.29 No.2, pp.178 - 197

Accepted: 01 Apr 2019
Published online: 18 Oct 2021 *

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