Title: Entrepreneurial orientation vignettes into open innovation of the internet of things: advancing into the age of service dominant reasoning

Authors: Suresh Sood; Arch G. Woodside

Addresses: University of Technology, Sydney, City Campus, 15 Broadway, Ultimo, NSW 2007, Australia ' Yonsei Frontier Lab, Yonsei University, 50 Yonsei-ro, Seodaemum-gu, Seoul 03722, South Korea

Abstract: Open innovation internet of things (OI-IoT) is in a nascent stage of development. IoT vignettes enable an understanding of the entrepreneurial orientation and open innovation in nurturing IoT and achieving enormous future growth and pervasiveness in everyday life. The interplay of open innovation in IoT (OI-IoT) suggests a two-step long run arrival of the IoT revolution during 2012-2030 with OI-IoT becoming a fabric of successful IoT implementations emerging in 2020 and beyond. Several propositions provide guidance for entrepreneurs developing IoT products as a service with new revenue streams and business models and builds on the early stage of IoT and entrepreneurial moves away from a closed technology assemblage towards embracing service dominant reasoning with an OI-IoT.

Keywords: entrepreneur; internet of things; IoT; innovation; internet; open; service; things; vignettes.

DOI: 10.1504/IJSTM.2021.118170

International Journal of Services Technology and Management, 2021 Vol.27 No.4/5/6, pp.324 - 336

Received: 02 Apr 2019
Accepted: 01 Sep 2019

Published online: 14 Oct 2021 *

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