Title: Broadband impact on household consumers: online habits and time allocation patterns on daily life activities

Authors: Jyoti Choudrie, Yogesh Kumar Dwivedi

Addresses: School of Business and Economics, Swansea University, Singleton Park, Swansea SA2 8PP, UK. ' School of Information Systems, Computing and Mathematics, St. Johns Building, Brunel University, Uxbridge, Middlesex UB8 3PH, UK

Abstract: The aim of this study is to conduct a cross-sectional analysis of broadband|s impact on consumer time use upon daily routine activities. The study was conducted using a postal survey. A self-administered questionnaire was sent to 1600 households and a total of 358 completed replies were obtained. The study provides evidence that significant changes in the total time spent online and internet usage frequency can occur when people use broadband technology. The paper also suggests that consumers of broadband and dial-up are different in terms of time allocation patterns upon daily routine activities.

Keywords: broadband consumers; broadband impact; household consumers; online habits; time allocation; daily life activities; internet usage; mobile communications; daily routine.

DOI: 10.1504/IJMC.2007.011817

International Journal of Mobile Communications, 2007 Vol.5 No.2, pp.225 - 241

Published online: 24 Dec 2006 *

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