Title: Training young female entrepreneurs on a national-scale: the Greek 'Genesis' Project case study

Authors: Anna Zarkada; Ilias Kapareliotis

Addresses: Athens University of Economics and Business, 76, Patision Str, 104 34 Athens, Greece ' Deree – The American College of Greece, 6 Gravias St. 153-42, Agia Paraskevi, Athens, Greece

Abstract: This paper presents a model of training young females in metropolitan as well as semi-urban and rural areas addressing the barriers to entrepreneurship as well as the skill and competencies needs of a generally disadvantaged social group. The model formed the basis of a large-scale intervention which was implemented through a partnership between the largest, in terms of research output and student numbers, Greek universities and government. The development, deployment and evaluation process are detailed and conclusions and recommendations are drawn on how this project can serve as a blueprint for other countries wishing to address the problem of female employment and economic development through entrepreneurship with an emphasis on new technologies.

Keywords: entrepreneurship; young females; training; Genesis; Greece; EU.

DOI: 10.1504/EMJM.2021.117783

EuroMed Journal of Management, 2021 Vol.4 No.1, pp.6 - 18

Received: 01 Aug 2020
Accepted: 16 Sep 2020
Published online: 24 Sep 2021 *

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