Title: Consumers' age consideration for product naming purposes

Authors: Ayorinde Samuel Oluyemi

Addresses: Department of Industrial Design, School of Environmental Technology, Federal University of Technology, P.M.B. 704, Akure, Ondo State, Nigeria

Abstract: This study focuses on consumers' age with regards to their concerns for the significance of the product naming styles in Akure, Nigeria. The study is basically a quantitative research associated with surveys. The sample size of the infinite population of consumers of Akure, Nigeria are acknowledged as 204 based on Yamane sampling size formula. Questionnaires were administered to obtain relevant data that satisfy the research objectives. Specifically, the data were analysed by using SPSS to generate a bar chart for the frequency distribution of the consumers' responses. The findings recommend that companies, advertisers and other stakeholders should lay more emphasis on consumers' perception in the creation of brand names for new product and rebranding of existing products by considering the age range of the target users or consumers when creating brand names for their products.

Keywords: age; brand name; consumers; product naming.

DOI: 10.1504/EMJM.2021.117782

EuroMed Journal of Management, 2021 Vol.4 No.1, pp.2 - 5

Received: 15 Jul 2020
Accepted: 16 Sep 2020
Published online: 24 Sep 2021 *

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