Title: Critical factors of innovation in Brazilian firms

Authors: Joao Conrado De Amorim Carvalho; Maria José Madeira

Addresses: Departamento de Ciências Contábeis, UNDB – Unidade de Ensino Superior Dom Bosco (Brasil), Av. Colares Moreira, 443, São Luís, 65075-441, MA, Brazil ' NECE-UBI Research Centre, UBI – Universidade da Beira Interior (Portugal), Rua Marquês d'Ávila e Bolama, 6201-001 Covilhã, Portugal

Abstract: Companies operate in an increasingly volatile and competitive environment. Surviving and achieving some success has become the focus of managers of any type of business, be it small, medium or large. Innovation is now considered one of the factors capable of leading companies to obtain a sustainable competitive advantage. However, in the universe of micro and small Brazilian companies, the word innovation is perceived as something difficult to achieve. This work aimed to investigate the critical success factors for the innovation model, including six explanatory variables: a) awareness of the enterprise for innovation; b) innovation strategy and policy; c) innovation implementation in the enterprise; d) capital (financial) investment for innovation; e) human resources for innovation; e) capacity building for innovation in the enterprise. The results show that awareness is the main element capable of promoting innovation.

Keywords: innovation; awareness; human resource; implementation; strategy and policy; investment; capacity building; sustainable competitive advantage; volatility.

DOI: 10.1504/IJTPM.2021.117777

International Journal of Technology, Policy and Management, 2021 Vol.21 No.3, pp.177 - 194

Accepted: 20 Jun 2020
Published online: 19 Sep 2021 *

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