Title: Strategic capabilities and competitive strategies: the moderating role of exporting

Authors: Asma Zgarni; Lamia Gharbi

Addresses: Faculty of Economic Sciences and Management of Tunis, El Manar University, Tunisia ' Faculty of Economic Sciences and Management of Tunis, El Manar University, Tunisia

Abstract: This article aims to discern the moderating role of the activity regime (exporter or not) on the relationship between strategic capabilities and competitive strategies. Referring to the resource-based approach, we examine, through a score, the simultaneous effect of five groups of strategic capabilities; including managerial, technological, marketing, information technology, and market linkages; on competitive strategies. Using a quantitative hypothetic deductive approach, and among the structural equations method, the study confirms the moderating role of the activity regime on the relationship between strategic capabilities and competitive strategies in a sample of Tunisian manufacturing companies. Nevertheless, this moderating effect has just reversed the sense of the positive relationship between strategic capabilities and competitive strategies.

Keywords: strategic capabilities; competitive strategies; exporter activity regime.

DOI: 10.1504/IJBIR.2020.10030884

International Journal of Business Innovation and Research, 2021 Vol.26 No.1, pp.58 - 81

Received: 26 Jul 2019
Accepted: 13 Oct 2019
Published online: 23 Sep 2021 *

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