Title: Pleasant experience in Indian academic libraries: shopping mall centric and phenomenology approach

Authors: Rajiv Divekar; Komal Chopra; Dipali More

Addresses: Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Range Hills Road, Pune 411020, India ' Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Range Hills Road, Pune 411020, India ' Symbiosis Institute of Management Studies, Symbiosis International (Deemed University), Range Hills Road, Pune 411020, India

Abstract: The study compares academic libraries and shopping malls with respect to pleasant experience achieved through infrastructure and technology. Phenomenology approach was used to capture user expectations on pleasant experience in an academic library which was then compared to consumer experience in shopping malls through published literature. The results showed that common experiences in malls and academic libraries include pleasure and satisfaction, recreational experience, experience of socialisation, experience of convenience and experience with technology. The study shows that academic libraries can adopt a shopping mall-centric approach to attract users and increase usage of library resources.

Keywords: library; pleasant experience; phenomenology; shopping mall.

DOI: 10.1504/IJPSPM.2021.117711

International Journal of Public Sector Performance Management, 2021 Vol.8 No.1/2, pp.18 - 36

Received: 21 Feb 2019
Accepted: 09 Jul 2019
Published online: 22 Sep 2021 *

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