Title: Muslim consumer behaviour when facing fear of COVID-19

Authors: Hardius Usman; Nucke Widowati Kusumo Projo; Ika Yuni Wulansari; Chairy Chairy

Addresses: Politeknik Statistika STIS, Jakarta, Indonesia ' Politeknik Statistika STIS, Jl. Otto Iskandardinata No. 64 C, Timur 13330, Jakarta, Indonesia ' Politeknik Statistika STIS, Jakarta, Indonesia ' Faculty of Business, President University, President University Campus, Jababeka Education Park, Jl. Ki Hajar Dewantara, Kota Jababeka, Cikarang Baru, Bekasi 17550, Indonesia

Abstract: The purposes of this research are: 1) studying the impact of Muslim fear on shopping behaviour, health protocols, and religious activities; 2) analysing the role of health protocols and religious activity on Muslim shopping behaviour. The target population is the Indonesian Muslim population aged 18 years old or more. Data collection is carried out by the self-administered survey method. PLS-SEM is applied to test the research hypothesis statistically. This study reveals several findings: 1) fear has a positive and significant effect on compliance with health protocols and the intensity of religious activity, but it has an insignificant effect on shopping behaviour, whether offline, online, or shopping for halal products; 2) adherence to health protocols significantly affects negative attitudes towards interactions with other people, and/or crowds, but religious activity insignificantly influences these negative attitudes; 3) negative attitudes towards interactions with other people, and/or crowds have a significant effect on shopping behaviour.

Keywords: fear; health protocol; religious-activity; shopping behaviour; halal product; COVID-19.

DOI: 10.1504/IJIMB.2021.117592

International Journal of Islamic Marketing and Branding, 2021 Vol.6 No.1, pp.14 - 35

Received: 18 Dec 2020
Accepted: 24 Mar 2021

Published online: 14 Sep 2021 *

Full-text access for editors Full-text access for subscribers Purchase this article Comment on this article