Authors: Khushbu Agarwal; Sharda S. Nandram
Addresses: FMS WISDOM, Banasthali Vidyapith, Rajasthan, India ' Nyenrode Business Universiteit, Breukelen, The Netherlands; Vrije Universiteit, Amsterdam, North Holland, The Netherlands
Abstract: The purpose of this study is to explore the influence of Country of Ownership on a nation's economy and distinguish between the cumulative effect of Country of Brand Origin (CoB), Country of Manufacture (CoM) and Country of Ownership (CoO), on products in a Transnational Economy. This paper proposes a lens for indigenous entrepreneurship, labelled as Swadeshi-Global Entrepreneurship aiming at sustainable socioeconomic growth. The findings lead to the development of a new model 'Product categorisation in the Transnational Economy' and an equation explaining the conceptual definition of domestic product in globalised world along with the relative importance of each type of product on the domestic economy of a nation. The framework suggested in the paper if executed rationally ensures to bring social and economic sustainable development of the country involved. Although the paper focuses on indigenous entrepreneurship, its findings are relevant for other types of entrepreneurship too given the emergency situation in which many economies currently are due to COVID-19. Countries are pushed to re-invent the power of domestic production.
Keywords: swadeshi global entrepreneurship; country of brand origin; country of manufacture; country of ownership; transnational company; foreign product and domestic/indigenous product; sustainable growth and development.
World Review of Entrepreneurship, Management and Sustainable Development, 2021 Vol.17 No.5, pp.624 - 646
Received: 12 Apr 2020
Accepted: 11 May 2020
Published online: 07 Sep 2021 *