Title: The ecosphere of online service delivery and its growing presence in automobile sector: an extended study of connected technology in Indian outlook

Authors: Pramod Kumar Srivastava; Shailendra Kumar Srivastava; Pushpendu Rakshit; Yogender Kumar; Vishal Kumar

Addresses: School of Business, Galgotias University, Gr. Noida, 201310, India ' School of Business, Galgotias University, Gr. Noida, 201310, India ' Faculty of IT & Management, Amity Business School Mumbai, Mumbai, 400614, India ' Department of Management, Vinayak Vidyapeeth, AKTU University, Lucknow, 206031, India ' Faculty of Commerce, MKR Govt. College, CCS University, Meerut, India

Abstract: The digitalisation, where everything rotates around the "e" ecosphere, digitalisation has spread its extensions over all the human life. The immense use of digital tools and technique, like online service delivery and its platforms that too in large numbers, one might add connected technology, that influences the Indian Automobile Industry, has seemed a genuine possibility. The data based on the responses of consumers of premium automobile companies i.e., Tata motors, BMW, Mercedes-Benz, and Ford shows that high-income group millennials from Delhi NCR are the primary users of connected technology-based automobiles. Further, SEM analysis results show that there is a significant role played by the online service delivery via connected technology on influencing the level of satisfaction.

Keywords: online service delivery; connected technology; automobile sector; digitalisation; digital tools; Indian automobile industry; customer expectations; Delhi-NRC; millennials; social media marketing.

DOI: 10.1504/IJFE.2021.117382

International Journal of Forensic Engineering, 2021 Vol.5 No.1, pp.34 - 48

Received: 22 Jul 2020
Accepted: 24 Sep 2020
Published online: 03 Sep 2021 *

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