Title: Business intelligence for strategic management in a technology-oriented company
Authors: Maria Viitanen, Virpi Pirttimaki
Addresses: Institute of Business Information Management, Tampere University of Technology, P.O. Box 541, FIN-33101 Tampere, Finland. ' Institute of Business Information Management, Tampere University of Technology, P.O. Box 541, FIN-33101 Tampere, Finland
Abstract: Business Intelligence (BI) is a tool that supports proactive strategic management and decision making by producing actionable information that enables the identification of emerging changes. A human-source intelligence network consisting of an organisation|s frontline employees is a valuable intelligence asset as the employees possess early and interpreted information about the business environment. The aim of the paper is to consider how this information can be effectively utilised in the BI process and further, to analyse how BI can be smoothly integrated in the process of strategic management. To achieve these objectives, literature research and case study approaches are applied. The case study examines a technology-oriented, global telecommunications company to obtain a pragmatic and insightful view and to improve the understanding of the research issue so sparsely covered in the literature. As a managerial implication, the authors suggest the establishment of an intelligence process and a network in the case company.
Keywords: business intelligence; case study; decision making; human-source intelligence network; strategic management; telecommunications industry; technology intelligence.
DOI: 10.1504/IJTIP.2006.011705
International Journal of Technology Intelligence and Planning, 2006 Vol.2 No.4, pp.329 - 343
Published online: 16 Dec 2006 *
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