Title: The influence of psychological factors on customers information search behaviour

Authors: Seyed Fathollah Amiri Aghdaie; Ali Kazemi; Seyed Hesamaldin Mahdavinia

Addresses: Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran ' Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran ' Faculty of Administrative Sciences and Economics, University of Isfahan, Isfahan, Iran

Abstract: Assessing the dimensions of psychological factors and their influence on customers' behaviour can provide valuable information for the customers and help managers. This study is going to examine the influence of psychological factors on customers' information search behaviour in regard to preference and select domestic or foreign brands in women's clothing industry. The authors in this research presented a conceptual model for answering this question: Which psychological factors influences more on information search behaviour and for what reasons consumers of this industry prefer domestic products rather than foreign ones and vice versa? The results of this study will help women's clothing providers to create willingness in customers to choose domestic products instead of foreign one. The results demonstrate that all of the psychological factors have positive effects on customer's information search behaviour.

Keywords: consumer behaviour; psychological factors; domestic brand; foreign brand.

DOI: 10.1504/IJPQM.2021.116953

International Journal of Productivity and Quality Management, 2021 Vol.33 No.3, pp.420 - 434

Received: 03 Sep 2019
Accepted: 18 Jan 2020
Published online: 09 Aug 2021 *

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