Title: E-commerce process reengineering for customer privacy protection

Authors: Fengming Ma; Gang Sheng; Yuefeng Ma

Addresses: College of Management, Qufu Normal University, Rizhao 276800, Shandong, China ' College of Information Engineering, Yancheng Teachers University, Yancheng 224002, Jiangsu, China ' College of Information Science and Engineering, Qufu Normal University, Rizhao 276800, Shandong, China

Abstract: Privacy leakage is a major hidden danger for the healthy and orderly development of e-commerce. In this paper, we analyse the current situation of the information leakage. The main reason lies in that the customer information is stored and displayed in plaintext during the e-commerce process. We present a customer privacy protection platform on the basis of the analysis, where such technical measures as information segmentation, data encryption and access authorisation are taken. With the customer privacy protection platform, the customer information is not stored and displayed in plaintext any more, which is replaced with two-dimensional code or barcode. The traceability helps to prevent the leakage and abuse of the consumer information as much as possible. Thus, the traditional operation process of e-commerce is then reengineered and the customer information is only used on demand.

Keywords: e-commerce; privacy protection; access authorisation.

DOI: 10.1504/IJICS.2021.116940

International Journal of Information and Computer Security, 2021 Vol.15 No.4, pp.373 - 385

Received: 14 May 2020
Accepted: 23 Oct 2020

Published online: 28 Jul 2021 *

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