Authors: Anna D'Auria; Marco Tregua
Addresses: University Federico II of Naples, Monte S. Angelo Campus, Via Cintia, 21 – 80126, Naples, Italy ' University Federico II of Naples, Monte S. Angelo Campus, Via Cintia, 21 – 80126, Naples, Italy
Abstract: The research aims to perform an in-depth analysis of how the provision of tourism services has changed in recent years. The analysis of literature focused on two elements that emerged as pivotal in the tourism experience, namely, the digital tools and the context in which the service experience takes place. To support and extend the theoretical results, in the second part of the study, we selected and discussed relevant examples from the tourism and cultural sector to outline the main service features and the role of actors in the provision of technology-tailored tourism experiences.
Keywords: tourism experiences; digital tools; context; technology-tailored services; proximity marketing.
International Journal of Technology Marketing, 2021 Vol.15 No.1, pp.26 - 47
Received: 22 Apr 2020
Accepted: 10 Jan 2021
Published online: 27 Jul 2021 *