Authors: Alan D. Smith
Addresses: Department of Management and Marketing, Robert Morris University, 600th Fifth Street, Pittsburgh, PA 15219-3099, USA
Abstract: There is a great potential for the establishment of Web-Based Information Integration (WBII), to help people share information on the Internet, especially in B2B and B2C applications. This integration of internal systems brings employees from the many seemingly separate areas of retail, catalogue, online, finance, distribution, merchandising and training to function as a total systems integrated system. With collaborative commerce becoming a necessity, executives will begin emphasize ways in that people and institutions can cooperate to reach common goals. These processes are conceptually mapped into a series of three phases, with applications, strategies and case studies of each used to illustrate the major points of the models presented.
Keywords: collaborative commerce; e-commerce strategies; IT systems; web-based information integration; WBII; information integration; internet; business innovation.
International Journal of Innovation and Learning, 2007 Vol.4 No.2, pp.127 - 144
Published online: 15 Dec 2006 *Full-text access for editors Access for subscribers Purchase this article Comment on this article