Title: TV personalisation: blending linear and on-demand content in the living room

Authors: Bernardo Cardoso; Jorge Ferraz De Abreu

Addresses: University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal ' University of Aveiro, Campus Universitário de Santiago, 3810-193 Aveiro, Portugal

Abstract: Nowadays, recommendation systems are everywhere, ranging from e-commerce sites, social networks, all the way to most media streaming services. However, in most pay-TV platforms, these recommendation systems do not usually achieve a suitable level of effectiveness, even when a huge linear and on-demand content catalogue is available. This paper suggests some reasons for that issue, exemplifying some of the shortcomings found in a south European pay-TV system. Driven by the actual perceived limitations, an innovative personalisation system is proposed, and the current state of the prototype development is described. As far as the prototype is concerned, it is already possible to present some identified insights that will be validated in an ongoing field trial and subsequent user evaluation.

Keywords: personalisation; pay-TV platforms; interactive TV applications; recommendation engines.

DOI: 10.1504/IJENTTM.2021.116769

International Journal of Entertainment Technology and Management, 2021 Vol.1 No.2, pp.162 - 177

Received: 01 May 2019
Accepted: 01 Nov 2019
Published online: 02 Aug 2021 *

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