Title: Contribution of Industry 4.0 into formation of the pleasure economy in developing countries

Authors: Svetlana V. Lobova; Tatiana V. Skryl; Irina S. Antonova; Aleksandr V. Averin

Addresses: Department of Personnel Management and Socio-Economic Relations, Altai State University, Barnaul, 656049, Russia ' Department of Economic Theory, Plekhanov Russian University of Economics, Moscow, 115093, Russia ' Sechenov First Moscow State Medical University of the Ministry of Health of the Russian Federation (Sechenov University), Moscow, 119146, Russian Federation ' Department of Management, Financial University under the Government of the Russian Federation, Moscow, 125167, Russian Federation

Abstract: The purpose of the paper consists in determining the contribution of transition to Industry 4.0 into formation of the pleasure economy in developing countries and in developing the recommendations for regulation of this process. The research is performed based on the whole totality of the indicators that are used during calculation of the index of competitiveness 4.0 of the World Economic Forum. The research objects are countries of BRICS, as they achieved the largest progress in creation of the digital economy among developing countries. The authors perform regression analysis of the influence of Industry 4.0 on the pleasure economy in countries of BRICS in 2019 and plan-fact analysis and treatment of the influence of Industry 4.0 on the pleasure economy in Russia in 2015-2019.

Keywords: Industry 4.0; digitisation; digital economy; pleasure economy; quality of life; living standards; developing countries; countries of BRICS; Russia.

DOI: 10.1504/IJTGM.2021.116732

International Journal of Trade and Global Markets, 2021 Vol.14 No.4/5, pp.423 - 431

Received: 08 Feb 2020
Accepted: 05 May 2020

Published online: 14 Jul 2021 *

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