Title: How corporate social responsibility affects competitive advantage: a case study of the petroleum trading Lao public company, Lao PDR

Authors: P. Naruetharadhol; W.A. Srisathan; C. Ketkaew

Addresses: Department of Global Business, Khon Kaen University International College, Khon Kaen, Thailand ' Department of Global Business, Khon Kaen University International College, Khon Kaen, Thailand ' Department of Global Business, Khon Kaen University International College, Khon Kaen, Thailand

Abstract: The purpose of this research is to study how corporate social responsibility affects organisational performance. To accomplish this objective; fostering corporate social responsibility is one of the techniques that organisations employ. In this study, the researcher focused on internal organisational corporate social responsibility activities, such as employee engagement and corporate governance. A survey of 120 employees from different departments inside a large petroleum trading organisation in Laos was conducted. The research results show that the great practices of corporate governance and its effect on Corporate Social Responsibility (CSR) have a significant impact on Employee Engagement (EE) and Competitive Advantage (CA). Our findings indicate that the integration of corporate social responsibility into strategy and organisational governance structure, thereby creating shared value of job among employees and enhancing health and safety, local recruitment and customer value as competitive advantages.

Keywords: corporate social responsibility; employee engagement; corporate governance; competitive advantage.

DOI: 10.1504/WREMSD.2021.116670

World Review of Entrepreneurship, Management and Sustainable Development, 2021 Vol.17 No.4, pp.513 - 530

Received: 23 May 2020
Accepted: 23 May 2020
Published online: 29 Jul 2021 *

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