Title: Critical success factors of women entrepreneurship practice for women entrepreneurs in Malaysia

Authors: Sharon Yong Yee Ong; Nurul Fadly Habidin; Mad Ithnin Salleh; Nursyazwani Mohd Fuzi

Addresses: Department of Social Science and Management, Faculty of Humanities, Management and Science, Universiti Putra Malaysia Campus Bintulu Sarawak, 97008 Bintulu, Sarawak, Malaysia ' Department of Business Management and Entrepreneurship, Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia ' Department of Business Management and Entrepreneurship, Faculty of Management and Economics, Universiti Pendidikan Sultan Idris, 35900 Tanjung Malim, Perak, Malaysia ' Azman Hashim International Business School, Universiti Teknologi Malaysia, 81310 Johor Bahru, Johor, Malaysia

Abstract: The purpose of present study is to analyses the critical success factors of WEP implementation in Malaysia. The study indicates six critical success factor of WEP (entrepreneurial traits, entrepreneurial experience, management skill, customer relation, training and education and environment). A total of 38 responses from women entrepreneurs in Malaysia were collected through email and on-line questionnaires. The result shows the mean values are 5.811 to 5.461, consider good at WEP implementation. The dimension TE (5.811) and EE (5.758) have the highest mean value and shown to be the most important dimensions of WEP implementation for women entrepreneur in Malaysia SMEs. The implications present study is anticipated to help better understand women entrepreneurs' condition, needs and provide new insights for the critical success factors of a more gender-specific practice for women entrepreneurs in Malaysia. This study also provides important guidelines to implement WEP. In future research, the relationship between WEP and business performance of women entrepreneur in Malaysia will be analyses and then compare the results to other countries.

Keywords: critical success factors; gender; women entrepreneurship practices; business performance; entrepreneurial traits; entrepreneurial experience; management skill; customer relation; training and education; environment.

DOI: 10.1504/WREMSD.2021.10039715

World Review of Entrepreneurship, Management and Sustainable Development, 2021 Vol.17 No.4, pp.481 - 496

Received: 30 Nov 2019
Accepted: 02 Apr 2020

Published online: 19 Jul 2021 *

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