Authors: Rajat Gera; Priyanka Chadha; Vandana Ahuja
Addresses: Faculty of Management Studies, Manav Rachna International Institute of Research and Studies, Faridabad, India ' Manav Rachna University, Sector 43, Aravalli Hills, Manav Rachna Campus Rd., Faridabad, Haryana 121004, India ' Amity Business School, Amity University, E-2 Block Room No. GA 05, Sector 125, Noida, Uttar Pradesh 201303, India
Abstract: The study aims to contribute by evaluating and synthesising the findings across various strata of populations in developed and developing countries and by unifying the diverse streams of research into a more coherent and cohesive knowledge entity. The theoretical models and determinants of M-shopping apps adoption intentions and behaviours from selected papers in literature are reviewed to synthesise the findings and identify the gaps and contradictions. Recommendations for future research are made as regards to theoretical approaches, research methodology, anchor constructs, consumer profiles to be researched, and technological and marketing perspectives are to be explored. The research findings in literature are limited by exclusive focus on smartphones, selective geographical regions, theoretical models, consume profiles and methodological approaches and hence not generalisable.
Keywords: M-commerce; UTAUT; UTAUT 2; TAM; TPB; repurchase intention; re-patronage intention.
International Journal of Electronic Business, 2021 Vol.16 No.3, pp.239 - 261
Received: 15 May 2020
Accepted: 04 Dec 2020
Published online: 12 Jul 2021 *