Mobile shopping apps adoption: a systematic literature review
by Rajat Gera; Priyanka Chadha; Vandana Ahuja
International Journal of Electronic Business (IJEB), Vol. 16, No. 3, 2021

Abstract: The study aims to contribute by evaluating and synthesising the findings across various strata of populations in developed and developing countries and by unifying the diverse streams of research into a more coherent and cohesive knowledge entity. The theoretical models and determinants of M-shopping apps adoption intentions and behaviours from selected papers in literature are reviewed to synthesise the findings and identify the gaps and contradictions. Recommendations for future research are made as regards to theoretical approaches, research methodology, anchor constructs, consumer profiles to be researched, and technological and marketing perspectives are to be explored. The research findings in literature are limited by exclusive focus on smartphones, selective geographical regions, theoretical models, consume profiles and methodological approaches and hence not generalisable.

Online publication date: Wed, 28-Jul-2021

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