Authors: Magdalena Ankiel; Urszula Samotyja
Addresses: Institute of Marketing, Poznań University of Economics and Business, Poland ' Institute of Quality Science, Poznań University of Economics and Business, Poland
Abstract: Food waste has become one of the top issues for individuals and organisations involved in food marketing and food policy. The presence of food waste and ways to reduce food waste has generated debate among industry stakeholders, policymakers and consumer groups. One of the key reasons for food waste in households is not consuming the product in a timely manner, which results in its deterioration or expiration. In the article, the authors presented the results of the research on purchasing and consumption behaviour in the food market in Poland, with particular emphasis on buying products in large packaging. The survey results show that in Poland only 1/4 of consumers who buy food in large packages consume the entire product. A relatively high percentage (35%) of the respondents declared that they throw away the purchased product. This is very disturbing behaviour leading to food wastage.
Keywords: retail stores; food waste; food labelling; large packages; food purchase; distribution; shelf life labelling; expiration; food waste reducing; consumption behaviour; value chain; Poland.
International Journal of Value Chain Management, 2021 Vol.12 No.2, pp.133 - 148
Received: 19 Apr 2020
Accepted: 05 Jul 2020
Published online: 13 Jul 2021 *