Authors: Aditya Jhunjhunwala; Tamal Datta Chaudhuri
Addresses: Calcutta Business School, Diamond Harbour Road, Bishnupur, West Bengal 743503, India ' Calcutta Business School, Diamond Harbour Road, Bishnupur, West Bengal 743503, India
Abstract: The paper examines the extent of innovativeness of Indian companies, analyses the impact of innovation on growth of these companies and assesses the relationship between innovation and value creation. The study is based on published data available from annual reports of companies. Three types of innovation are considered namely product innovation, marketing innovation and process innovation. Process innovation is derived from movement in the incremental output capital ratio of companies over two time periods. The study relates innovativeness to age, size and nature of the industry. Among other things, the paper has implications with respect to strategy formulation as it seeks to answer whether innovativeness depends on the nature of the industry, whether innovative companies in India have created value, or are they innovating to merely stay in the business.
Keywords: product innovation; marketing innovation; process innovation; growth; economic profit; power curve.
International Journal of Business Innovation and Research, 2021 Vol.25 No.3, pp.328 - 352
Received: 19 Mar 2019
Accepted: 11 Aug 2019
Published online: 21 Jul 2021 *