Authors: Nadia Hanum Amiruddin; Ahmad Azmi Mohd Ariffin; Norzalita Abdul Aziz
Addresses: UKM Graduate School of Business, Universiti Kebangsaan Malaysia, 43600 Bangi Selangor, Malaysia; Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Locked Bag 36, Pengkalan Chepa, 16100 Kota Bharu Kelantan, Malaysia ' UKM Graduate School of Business, Universiti Kebangsaan Malaysia, 43600 Bangi Selangor, Malaysia ' UKM Graduate School of Business, Universiti Kebangsaan Malaysia, 43600 Bangi Selangor, Malaysia
Abstract: The approach of virtual travel community provides a unique platform for both tourism service providers and travellers in exchanging travel information. Virtual travel communities are a powerful platform for tourism information sharing. However, the mounting information sharing within online communities may have an adverse impact on the consumers. Thus, the objective of this study is to explore how information quality in virtual travel community determines consumers' stickiness intention. The empirical data were collected from 255 consumers who have experienced reading or joining any virtual travel communities. This research used the four dimensions of information quality. The result of the study shows completeness, timeliness and information presentation significantly related to the online stickiness intention towards online travel community. The finding will serve as an important basis for researchers and online travel agencies management to understand consumers' stickiness intention and to further formulate information quality to improve traffic to their website.
Keywords: information quality; online stickiness intention; virtual travel community.
International Journal of Business Continuity and Risk Management, 2021 Vol.11 No.2/3, pp.263 - 276
Received: 07 May 2019
Accepted: 02 May 2020
Published online: 06 Jul 2021 *