Title: Application of Quality Function Deployment in redesigning website: a case study on TV3

Authors: Rafikul Islam, Mohiuddin Ahmed, Masliza Hj. Alias

Addresses: Department of Business Administration, Faculty of Economics and Management Sciences, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia. ' Department of Computer Science, Faculty of Information and Communication Technology, International Islamic University Malaysia, Jalan Gombak, 53100 Kuala Lumpur, Malaysia. ' Sistem Televisyen (M) Bhd, No. 3 Persiaran Bandar Utama, Bandar Utama, 47800 Petaling Jaya, Malaysia

Abstract: Internet technology has been used by most of the organisations in the world today. One of the primary vehicles of information gathering and dissemination in today|s world is the organisational website. This research evaluates the performance of the present TV3 (a popular private television station in Malaysia) website. By means of an online survey and a few focus group discussions, it also identifies the website viewer requirements and their corresponding importance level. Subsequently, the technical requirements are identified that can fulfill the viewer requirements. A House of Quality (HOQ) is built to find the relationship between the viewer and technical requirements. The Quality Function Deployment (QFD) exercise provides the prioritised technical requirements, which are expected to guide the TV3 website development and maintenance team in its future website redesigning project. The findings of the research are also expected to provide some insight for other organisations in similar need.

Keywords: quality function deployment; QDF; website design; website development; website quality evaluation; TV3; Malaysia; viewers; business information.

DOI: 10.1504/IJBIS.2007.011619

International Journal of Business Information Systems, 2007 Vol.2 No.2, pp.195 - 216

Published online: 06 Dec 2006 *

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