Title: Motivation due to fear of failure is a key contributor in maximising workers' productivity in today's competitive arena

Authors: Deepa Gupta; Mukul Gupta; Sarvendu Tiwari; Narendra Singh

Addresses: GL Bajaj Institute of Management and Research, Greater Noida, UP, India ' GL Bajaj Institute of Management and Research, Greater Noida, UP, India ' GL Bajaj Institute of Management and Research, Greater Noida, UP, India ' GL Bajaj Institute of Management and Research, Greater Noida, UP, India

Abstract: This paper is intended to examine the level of motivation of the employees/executives in the organisation and extract the particulars or statistics of the motivation due to fear of failure (FoF) and the various factors that result into FoF and the various ways to overcome it so that it can be used by the personnel department and its team to motivate the executives. The study is based on primary data, which was obtained from the employees working in the organisation by administering the questionnaire while using the discussion and interview method. The main finding of this paper was that the employees were found motivated due to fear of failure when the consequence of failure was realised and brought to their notice by the supervisors and as a result, found motivated to perform the assigned task.

Keywords: motivation; fear of failure; FoF; productivity; organisation performance.

DOI: 10.1504/IJICBM.2021.115895

International Journal of Indian Culture and Business Management, 2021 Vol.23 No.2, pp.193 - 217

Received: 30 Nov 2019
Accepted: 01 Jul 2020
Published online: 05 Jul 2021 *

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