Title: Determinants of e-commerce adoption: a literature-derived model for developing nations

Authors: Pawan Kumar; Harpreet Kaur

Addresses: Department of Marketing, Mittal School of Business, Lovely Professional University, Punjab, India ' PG Department of Commerce, Khalsa College, Garhdiwala, Hoshiarpur, Punjab, India

Abstract: The present paper aims to develop a deeper understanding of the various determinants of e-commerce adoption among small and medium enterprises in developing countries through an extensive review of 43 empirical studies on 22 developing nations. The paper reviews the research methods, models followed, countries of study and the factors affecting the adoption of e-commerce in developing nations. Through the diverse adoption factors studied in these empirical researches, a reference model has been derived to be used for similar studies in developing economies in future. The proposed model will help in addressing the issues restricting the adoption of e-commerce technologies in SMEs in developing nations in the 21st century's digital era.

Keywords: electronic commerce; diffusion of innovation; small and medium enterprises; technology adoption.

DOI: 10.1504/IJBIS.2021.115374

International Journal of Business Information Systems, 2021 Vol.37 No.2, pp.182 - 199

Received: 01 Oct 2018
Accepted: 05 Jan 2019

Published online: 26 May 2021 *

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