Title: Elements impacting the adoption of m-app among the travel companies in India

Authors: Debarun Chakraborty

Addresses: Symbiosis Institute of Business Management (SIBM), Nagpur, Constituent of Symbiosis International (Deemed University), Pune, India

Abstract: Nowadays, adoption of various mobile apps through smartphone is a common practice. Throughout the world, smartphone users are exposed to various apps. The purpose of the study is to find the factors impacting when the consumers are adopting the mobile apps amongst various travel organisations. Simple random sampling has been used to collect the samples from all the four metro cities of India. One hundred eighty-two responses have been collected from various areas of Delhi, Kolkata, Mumbai and Chennai. Multiple regression analysis has been used to conduct the study through SPSS v. 21. The findings of the study revealed that technological, organisational, environmental, perceived cost and perceived trust significantly affected the adoption of mobile applications by tourism organisations in India.

Keywords: m-app; travel companies; adoption; cost; trust; India.

DOI: 10.1504/IJBEX.2021.115369

International Journal of Business Excellence, 2021 Vol.24 No.1, pp.68 - 83

Received: 28 Jan 2019
Accepted: 16 Jun 2019
Published online: 01 Jun 2021 *

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