Title: Precision agriculture in India - challenges and opportunities

Authors: Musarrat Shaheen; Mahesh Kumar Soma; Farrah Zeba; M. Aruna

Addresses: Department of OB and HR, IBS Hyderabad, IFHE (Deemed to be University), Donthabapalli, Shankerpally Road, Hyderabad, 501203, Telangana, India ' Department of OB and HR, IBS Hyderabad, IFHE (Deemed to be University), Donthabapalli, Shankerpally Road, Hyderabad, 501203, Telangana, India ' Department of Marketing and Strategy, IBS Hyderabad, IFHE (Deemed to be University), Telangana, India ' Department of Economics, IBS Hyderabad, IFHE (Deemed to be University), Telangana, India

Abstract: Precision farming is the latest trend in the agriculture sector which makes use of information technology to integrate all the procedures of farming from analysing the soil-moisture, weather forecasting, and the quality of seed to predicting the real-time of harvesting. India is an agrarian country where agriculture is the backbone of the economy and precision farming could be quite useful. In the present article, through a systematic literature review, the vital role of precision farming is outlined. Also, the article identifies various challenges and opportunities associated with the adoption of precision farming in India. In-depth interviews with ten farmers of the villages located near Hyderabad City of India were conducted. The article is among the first preliminary study to explore the awareness, usage, challenges, and opportunities behind the adoption of precision farming in India. The findings of the study will aid the policy makers in designing strategies for promoting precision farming in the emerging markets of India.

Keywords: precision farming; in-depth interviews; farmers; systematic review; India.

DOI: 10.1504/IJARGE.2020.115331

International Journal of Agricultural Resources, Governance and Ecology, 2020 Vol.16 No.3/4, pp.223 - 246

Accepted: 11 Sep 2020
Published online: 28 May 2021 *

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