Title: Development growth of beach resorts: practitioners' perspective

Authors: Khairil Wahidin Awang; Mazlina Mustapha

Addresses: Faculty of Hospitality, Tourism and Wellness, Universiti Malaysia Kelantan, Pengkalan Chepa, 16100 Kota Bharu, Kelantan, Malaysia ' Department of Accounting and Finance, Faculty of Economics and Management, Universiti Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia

Abstract: The increase in demand for natural touristic features such as sandy beaches, colourful corals and warm weather at island destinations has led to the mushrooming of beach resorts. Beach resorts equip island destinations with places to stay for tourists while letting them enjoy islands' touristic features. Beach resorts accommodate both international and domestic tourists at an ever increasing trend. Nevertheless, the construction and development of these resorts at large was on an ad hoc basis. Although the existence of this segment of the accommodation sector is significant to the growth of the tourism industry, its unregulated development has led to many physical and socio-culture drawbacks. This paper aims to explore this process of development, filling the gaps in tourism destination planning. In-depth interview and observation formed the primary mode of collecting data, underpinning the qualitative approach adopted in this study. Findings suggest that increased number of tourists, international and domestic, fuelled spurious development of beach resorts. Demand for accommodation space spiked during weekends, long weekends and public holidays. Development was rapid and uncontrolled, although there were evidence that the government had plans to regulate this process.

Keywords: beach resort; island destination; planning; qualitative; tourism development.

DOI: 10.1504/IJBG.2021.10038056

International Journal of Business and Globalisation, 2021 Vol.28 No.1/2, pp.161 - 171

Received: 28 Jan 2019
Accepted: 03 May 2019

Published online: 27 May 2021 *

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