Title: Social media and open innovation: implication for innovation performance among SMEs in Malaysia
Authors: Shan Shan Teh; Daisy Mui Hung Kee
Addresses: School of Management, Universiti Sains Malaysia, 11800 Penang, Malaysia ' School of Management, Universiti Sains Malaysia, 11800 Penang, Malaysia
Abstract: In this dynamic social and technological environment, knowledge is the main source of innovation. Innovation is required in Malaysia in order to boost the economy. However, the innovation in Malaysia is considered low as compared with other countries. The lack of innovation is due to insufficient knowledge, skills, and financial issues. In fact, social media and open innovation are strategies that can be employed in organisations to solve these issues. Social media is an excellent platform that can be utilised to engage and interact with customers and gain valuable information. As for open innovation, it allows organisations to explore outside knowledge and to exploit internal resources to stay competitive. Both strategies could be utilised to solve the issues faced by Malaysian SMEs. Thus, social media and open innovation are the strategies which will be discussed on how they impact innovation performance among SMEs in Malaysia.
Keywords: social media; open innovation; innovation performance; small and medium enterprises; Malaysia.
International Journal of Business and Globalisation, 2021 Vol.28 No.1/2, pp.38 - 47
Received: 14 Jan 2019
Accepted: 03 May 2019
Published online: 27 May 2021 *