Title: Framing sustainable exports in theory and practice

Authors: Per Engelseth; Richard Glavee-Geo

Addresses: Tromsø School of Business and Economics, Narvik Campus, Lodve Langesgate 2, 8514 Narvik, Norway ' Department of International Business, Norwegian University of Science and Technology (NTNU), Larsgårdsvegen 2, 6009 Aalesund, Norway

Abstract: Increasingly exporters need to take into consideration sustainable exports. This paper is an academic exercise that seeks to develop an analytical framework to demonstrate sustainable exports as a market embedded inter-organisational function. Influences of this investigation include institutional economics and sociology. The developed framework guides investigation of three published cases of exporting behaviour. Here we re-tell the narratives following this alternative framework. New insight on each case includes considerations of sustainability as well as exporting as an emergent exchange process. This framework also gives guidance for a new research agenda on the topic of sustainable export.

Keywords: sustainable exports; framing; overflowing; exchange economy; integration; interdependency.

DOI: 10.1504/IJEXPORTM.2021.115291

International Journal of Export Marketing, 2021 Vol.4 No.2, pp.111 - 126

Received: 10 Dec 2020
Accepted: 15 Jan 2021
Published online: 26 May 2021 *

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