Title: Exploring the influence of resource management between green innovation strategy and sustainable competitive advantage: the differences between emerging and traditional industries

Authors: Yang Gao; Yu Sun; Yu-Hsi Yuan; Xingqun Xue; Fan Sheng

Addresses: School of Economics and Management, Dalian University of Technology, Dalian, 116024, China ' School of Economics and Management, Dalian University of Technology, Dalian, 116024, China ' Department of Labor and Human Resources, Chinese Culture University, Taiwan ' School of Economics and Management, Dalian University of Technology, Dalian, 116024, China ' School of Economics and Management, Harbin Engineering University, Harbin, 150001, China

Abstract: Green innovation strategy is an essential way for enterprises to deal with the deteriorating ecological environment. However, the existing studies pay little attention to the affect path of green innovation strategy on sustainable competitive advantage, and the differences among different industries are not yet clear. In order to solve these problems, from the perspective of resource management, this paper puts forward a theoretical framework on the affect path of green innovation strategy on sustainable competitive advantage at different industry dynamic levels. We selected 210 enterprises in traditional industries and 219 enterprises in emerging industries, and used multiple hierarchical regression methods for empirical testing to reveal the important role of the two core ways in resource management (resource integration and reconfiguration). This study extends the theory of strategic management and sustainable competitive advantage, and provides a useful reference for enterprises to practice green behaviour.

Keywords: green innovation strategy; sustainable competitive advantage; resource integration; resource reconstruction.

DOI: 10.1504/IJTM.2021.115267

International Journal of Technology Management, 2021 Vol.85 No.2/3/4, pp.101 - 126

Received: 04 May 2020
Accepted: 17 Nov 2020
Published online: 26 May 2021 *

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