Title: From rags to riches: a case study of Paytm's inspiring journey from a mobile recharge website to a payments bank

Authors: Pooja Mehta; Himanshu Singla

Addresses: Sri Aurobindo College of Commerce and Management, Ludhiana, India; Affiliated to: Panjab University, Chandigarh, India ' University School of Applied Management, Punjabi University, Patiala, Panjab, India

Abstract: The study attempts to take the readers on a tour of the exciting and inspiring journey of digital payment giant Paytm's founder and CEO, Mr Vijay Shekhar Sharma, that provides insights to budding entrepreneurs about the continued determination to chase dreams with perseverance and commitment. Starting from a mobile recharge company, Paytm has moved on to offering a wide range of e-payment and e-commerce services and finally, reaching the pinnacle of being an independent payment bank. This success story is an outcome of a long time of unceasing and persevering struggles that have been discussed at length in this case. After going through an extensive reading of this case, the readers will be able to learn about the entrepreneurial yearning of the founder along with various footsteps that led to Paytm's growth story. The study will be helpful to budding entrepreneurs, graduates or postgraduates from commerce, management and business fields.

Keywords: PayTM; commerce; payment bank; entrepreneurial yearning; business model.

DOI: 10.1504/IJICBM.2021.114986

International Journal of Indian Culture and Business Management, 2021 Vol.22 No.4, pp.519 - 557

Received: 14 Sep 2019
Accepted: 11 Apr 2020

Published online: 03 May 2021 *

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