Title: Greening economy vs. greening business: performance indicators, driving factors and trends

Authors: Yuriy Derev'yanko; Olha Lukash; Olena Shkarupa; Vladimir Melnyk; Maria Simonova

Addresses: Department of Economics, Entrepreneurship and Business Administration, Sumy State University, 2 R.-Korsakov Street, Room M207, 40007, Sumy, Ukraine ' Department of Economics, Entrepreneurship and Business Administration, Sumy State University, 2 R.-Korsakov Street, Room M207, 40007, Sumy, Ukraine ' Department of Economics, Entrepreneurship and Business Administration, Sumy State University, 2 R.-Korsakov Street, Room M207, 40007, Sumy, Ukraine ' Department of Business Administration, University Carlos III of Madrid, Calle Madrid 126, 28903 Getafe – Madrid, Spain ' Department of Business Administration, University Carlos III of Madrid, Calle Madrid 126, 28903 Getafe – Madrid, Spain

Abstract: Over the past few years, the economies of the countries and individual companies have been given the strategic task of moving to green principles of activity. The mechanism for assessing economies' achievements (for countries in general) and business (for companies) is rather complex. It is important to evaluate the progress in this direction for countries and firms, as well as how they correspond to each other. The authors take the already developed indexes (GGEI and CSA) as the basis for evaluation of countries and companies, identify the main driving factors and constraints, and suggest the evaluation of such trends over the past five years. The authors apply the method of modifying the GGEI indicator and simplifying the evaluation of the CSA indicator, which allows one to determine the current trend of achieving a green economy and green business. The results prove a discrepancy between green economy and green business trends.

Keywords: green business; green economy; indicator; trend.

DOI: 10.1504/IJGENVI.2020.114879

International Journal of Global Environmental Issues, 2020 Vol.19 No.1/2/3, pp.217 - 230

Received: 02 Dec 2019
Accepted: 11 Sep 2020
Published online: 10 May 2021 *

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